Mr. Palmer has been the President, CEO and a director of the Company since January 1998. He is the founder of our company, innovator of the complete line of Seychelle water filtration products and primary spokesperson worldwide.

He is an internationally recognized expert in the field for over 35 years and pioneered the development of the reverse osmosis (RO) home and office pure water business in the US in the late 1970's.

That company, Aq-Ro-Matic, was later sold to Coca-Cola.

Carl developed CTA membrane, a breakthrough technological development in the industry and subsequently, created and sold pure water companies to Coca Cola Los Angeles, AMF, Cuno and Shaklee. In the late 1980's Carl developed the Best Water RO business for Shaklee and sold over $53 million in above-the-counter systems.

Carl's 30 years of direct sales experience has led to many significant business relationships, many of which continue today. He is the inventor of thirteen patented products related to water purification. Mr. Palmer received a Bachelors Degree from Whittier College.

Mr. Parsons has been Secretary, Executive Vice President and a director of the Company since November 2004.

He has over 30 years experience in bottled water, RO and water filtration with major companies such as Coca-Cola, Arrowhead, Shaklee, and Canadian Glacier.

In addition, Mr. Parsons ran his own successful consulting business in water and related beverages with clients such as General Foods, Coke-USA, The Beverage Group, Coke-Japan and Mitsubishi Industries.

He also has over 20 years experience in direct sales and multilevel marketing with companies such as Avon, Holiday Magic, Arrowhead and National Education. Mr. Parsons has a Bachelors Degree from Principia College

Mr. Place has been Treasurer, COO and a director of our Company since November 2004.

He has over 30 years experience in food, beverages and bottled water. While at Arrowhead, he took the liter still and sparkling business from $10 to $75 million in 5 years. Mr. Place also had extensive marketing, new product development and operating experience with Fortune 100 companies such as Carnation, Kerr Glass and Hunt-Wesson.

Mr. Place also has substantial experience in business development, M & A and with the investment community. Mr. Place has an MBA from Michigan State University and a Bachelors degree from Albion College.