Seychelle Announces Launch of TV Infomercials in Florida

SAN JUAN CAPISTRANO, Calif. -- (BUSINESS WIRE) – February 22, 2010 -- Seychelle Water Filtration Products, a DBA of Seychelle Environmental Technologies, Inc. (OTC Bulletin Board: SYEV), a worldwide leader in the development, manufacture and sale of proprietary portable water filtration bottles announced today that it was launching a major TV effort in Miami, Florida to sell several of its key portable water filtration products..

Carl Palmer, President and CEO of Seychelle said "We have teamed up with a well known Miami personality, Ms. Zoe Torres, to offer several of our products to the greater Miami-Dade County market. Census figures published in 2008 indicated that approximately 2.4 million people live in the area representing almost 13% of the state's population." Mr. Palmer further said "The TV spots will air throughout the day on a weekly schedule and feature several of our best selling products including the new 27oz stainless steel filtered water bottle. Because of syndication, some spots will also air in New York, New Jersey, Colorado, Illinois, Panama, Venezuela, Mexico, and Puerto Rico as well."

"If the tests are successful, Seychelle will expand the program into other top pure water markets such as Los Angeles, New York, Houston, Phoenix and Philadelphia. This program is an integral part of Seychelles' expansion. into the retail marketplace and supports a push to secure distribution with major retailers and outdoor merchandisers. It also is of vital importance to the people of South Florida for emergency preparedness as the state annually faces threats from hurricanes."

Because of the importance of the TV program to Seychelle, Mr. Todd Collins, Vice President, National Distribution, has temporarily relocated to Miami to spearhead all aspects of the program in conjunction with Ms. Zoe Torres and her marketing team.

Seychelle is completing its fiscal year on February 28, 2010 with continued strong sales to faith-based organizations, dealers and distributors many of whom continue to support relief efforts in Haiti and around the world. To date, over 50,000 advanced water filtration bottles, pure water bags and pumps have been sold to support the extreme need for pure drinking water in Haiti.

With Seychelle portable water filtration, consumers can drink pure water that is great tasting from a variety of sources with complete confidence that only Seychelle can provide- the tap; rivers, streams, ponds or creeks. The proprietary Seychelle Ionic Adsorption Micron Filter has been tested extensively by Independent Government laboratories in the US and throughout the world to strict EPA/ANSI protocols and NSF Standards 42 and 53.

About Seychelle Environmental Technologies, Inc.

Seychelle Environmental Technologies, Inc. (OTC Bulletin Board: SYEV) is a worldwide leader in the development, manufacture and sale of a proprietary filtration system for portable water bottles. For more information, please visit www.seychelle.com or call (949) 234-1999.

Note to Investors

Seychelle is a national, publicly traded company with 25,854,146 outstanding shares of common stock, including a float of approximately 7.9 million shares. This press release may contain certain forward-looking information about the Company's business prospects/projections. These are based upon good-faith current expectations of the Company's management. The Company makes no representation or warranty as to the attainability of such assumptions/projections. Investors are expected to conduct their own investigation with regard to the Company. The company assumes no obligation to update the information in this press release.