Seychelle Management Team
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Mr. Palmer is the Chairman of the Board, the President and a Director of the Company. He was the
founder of our Company in 1998, innovator of the complete line of Seychelle water filtration products
and primary spokesperson worldwide. He is an internationally recognized expert in the pure
water field for over 40 years, and pioneered the development of the reverse osmosis (RO) home and
office water business in the US in the late 1970's. That company, Aq-RO-Matic, was later
sold to Coca-Cola.
Carl developed CTA membrane, a breakthrough technological development in the industry and
subsequently, created and sold pure water companies to Coca Cola-Los Angeles, AMF, CUNO and Shaklee.
In the late 1980's, Carl developed the Best Water RO business for Shaklee and sold over
$53 million in above-the-counter systems in one year.
Carl's 40 years of direct sales experience has led to many significant business relationships,
many of which continue today. He is the inventor of thirteen patented products related to water
purification. Mr. Palmer received a Bachelors Degree from Whittier College.
Mr. Parsons is the Chief Executive Officer, the Secretary and a Director of the Company.
He joined the Company in November 2004. He has over 40 years experience in bottled water, RO
and water filtration with major companies such as Coca-Cola, Arrowhead, and Canadian Glacier.
In addition, Mr. Parsons ran his own successful consulting business in water and related
beverages with clients such as General Foods, Coke-USA, Shaklee, The Beverage Group,
Coke-Japan and Mitsubishi Industries.
He also has over 20 years experience in direct sales and multilevel marketing with
companies such as Avon, Holiday Magic, Arrowhead and National Education. Mr. Parsons has a
Bachelors Degree from Principia College.
Mr. Place is the Chief Operating Officer, Chief Financial Officer, Treasurer, and a Director of the Company. He joined the Company in November 2004. He has over 40 years experience in food, beverages and bottled water. While at Arrowhead, he took the liter, still and sparkling water business from $5 to $100 million in 5 years.
Mr. Place's background includes extensive product marketing, new product development and operating experience with Fortune 100 companies such as Carnation, Kerr Glass and Hunt-Wesson.
Mr. Place also has substantial experience in business development, M & A and with the investment community. Mr. Place has an MBA from Michigan State University and a Bachelors degree from Albion College.