PRESS RELEASE Jul 11, 2016

Seychelle Announces A Whole New Way of Expanding Distribution with the World Filter Product beyond the USA to the Rest of the World where Quality Drinking Water is not Available to Smooth out Anticipated Earnings/Sales Growth

The new World Advanced Filter Product is sold where quality drinking water is not available and where only bottled water is sold. We plan to initially sell our advanced filter products and ultimately move to advanced filters only where we will help source both the bottle/cap suppliers
SAN JUAN CAPISTRANO, Calif. -- (BUSINESS WIRE) July 11, 2016 – Seychelle Water Filtration Products, a DBA of Seychelle Environmental Technologies, Inc. (Seychelle or the Company) (OTCQB: SYEV), a worldwide leader in the development, assembly and sale of proprietary portable water filtration bottles made several announcements today.

As it will take until Q2 for sales from these areas to make an impact on sales and earnings, Q1 FY 17 Guidance is for a decrease in sales and net income versus the prior year Q1 in FY 16.

Based on our sales history with a limited number of customers of the new pH20 product line, with both pitchers and bottles which increases the alkalinity of tap water to between 8.0 and up to 9.5 pH, we plan to aggressively expand this new product line to our other customers including hospitals due to its profitability to the Company.

Other new products include the new pocket pump and the standard pump for home, travel and disaster preparedness with 100 gallon capacity before filter replacement and will be sold domestically through both existing and new accounts. In addition, we have a new product, the inline filter with a quick disconnect valve, which can be used for hydration packs or as a drinking water straw and has military and outdoor sports application. These two new pumps and the in-line filter can be used for the removal of heavy metals, volatile organic compounds, bacteriological contaminants, radiological removal and pH for increased hydration.
Finally we anticipate that the new World Advanced Filter Product will substantially enhance our sales and earnings impact starting in Q2 due to its profitability. To support this new product we will help source the bottle and cap. We plan to add Multiple Exclusive Sales Agents and Exclusive Distributors around the world in addition to those noted above. The complete list to-date of territories includes Mexico and Vietnam in addition to Sri Lanka, India, South Korea and the Philippines. Finally we continue to have discussions both domestically and internationally to expand our sales and net income to increase the Company’s shareholder value.

“Dedicated to improving the quality of life through the quality of our drinking water.”

Note to Investors

This press release may contain certain forward-looking information about the Seychelle’s business prospects/projections. These are based upon good-faith current expectations of Seychelle’s management. Seychelle makes no representation or warranty as to the attainability of such assumptions/projections. Investors are expected to conduct their own investigation with regard to Seychelle. Seychelle assumes no obligation to update the information in this press release. For more information, please visit or call (949) 234-1999.