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Why water filtration?

“No matter where you live, you CAN'T assume the drinking water is safe.” — Brian Cohen, Environmental Working Group

Your drinking water either comes from groundwater, wells, or gets treated at municipal water facilities. Toxic chemicals, such as lead, arsenic, PFAS, radiation, and more, seep into these water supplies and end up in your drinking water. 

According to National Geographic Magazine:

“Roughly a quarter of Americans drink from water systems that violate the Safe Drinking Water Act. Violations range from failing to properly test water to allowing dangerous levels of lead or arsenic and occur everywhere: in rural communities and big cities, in red states and blue ones…the reality is we can no longer assume our water is safe to drink.”

These violations included failure to treat the water to get rid of pathogens (think viruses and bacteria) and excessive levels of contaminants like arsenic. 

This means your family is at high risk of:

  • Problematic brain development
  • Learning disabilities
  • Major organ damage (include kidneys and reproductive organs)
  • Cancer

How pollution gets in your drinking water

Your drinking water doesn't just get contaminated from old and poorly maintained water systems; it also picks up the pollution that's all around us.

This includes:

  • Human waste
  • Dumpsites
  • Agriculture with pesticides
  • Fertilizers and animal waste
  • Industrial operations that create hydrocarbons, toxic chemicals, radiation
  • Acid rain
  • Vehicle pollution 

This pollution gets picked up by water during the “Hydrological Cycle”, which is the process of water constantly circulating from the earth to the atmosphere and back again, and ends up in your drinking water supplies.